The leaders of an organization are responsible for steering the whole company. They’re a powerful influence, but, as we all know, with great power comes great responsibility.

If a leader doesn’t have the ability to shape the company culture for the benefit of the business, they’re going to have some real trouble on their hands. 

However, if they manage to create an influence that’s positive, the results can be incredible.

If you’re looking to refine your leadership skills or are just interested in how the process actually works, here’s all you need to know about how strong leadership can positively influence company culture.

What’s the Relationship Between Leadership and Company Culture?

A business is largely defined by its leader. Even though company culture can have a huge influence on a brand’s success, it’s still down to the leader to influence and change the culture to suit the needs of the company.

Company culture is essentially comprised of the core beliefs and values held by staff within a business. It can affect (among other things) productivity, staff relationships, and the overall happiness of employees. 

A good company culture can also make a business seem more appealing to outsiders, whether potential clients or potential employees.

This culture is learned and passed down through the people who make up the company, starting at the top with the leader. 

The leader holds the reins and has the power to either drive or divide employees. There’s a fine balance between the two, and that balance is something that you don’t want to get wrong.

As a manager, how can you influence company culture?

Start with You

Before you try to influence your employees and the company culture in a positive way, you need to make sure you’re ready to do so. Strong leadership is a must.

A leader should be firm but fair, and have the respect of their staff. Without the right kind of authority, you won’t get anywhere.

You also need to set the example yourself, just as a parent does with a child. If you want your employees to be hard-working, focused, and approachable, you need to display those characteristics first. If you don’t, how can you expect your staff to?

Observe and Listen

One of the key characteristics of a strong leader is that they observe and listen. By keeping an eye on your employees and noticing even the slightest change in morale and behavior, you can help avoid any big issues by dealing with them when they’re still small.

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You should also always be ready to listen to both positive and negative feedback. Being able to take the advice of your employees and use their own experiences to influence the company positively is essential to keeping everyone happy.

Their opinions matter, and letting them know this makes them feel respected and important.

Create a Team that Believes

Strong leadership can create a team that believes in your company, what you stand for, and actively wants to help you succeed. This is at the core of every flourishing business.

Essentially, your job as a leader is about selling the vision of your brand to your employees, which isn’t always easy. To do it, you need to be motivational and inspirational, as well as showing each member the importance of their role within your company. 

Engage and Entertain

Being a leader isn’t always about strict, serious business. Having fun is a huge part of keeping your employees engaged and creating a company culture that’s positive and driven.

Essentially, every business needs a strong leader – that’s just a fact. If you’re not displaying the qualities that your staff need in the person they’re meant to follow, they just won’t follow you.

Keep a sense of humor, treat your staff well, and don’t forget that hard work always needs to be rewarded,  even if that’s just having pizza delivered after a good week.

A lively spirit and kind approach can go a long way in positively influencing company culture.

Essentially, every business needs a strong and supportive leader. If you’re not displaying the qualities that your staff need in the person they’re meant to follow, they won’t be able to trust you.

So make sure you remember to brush up on these skills every now and then, and communicate openly with your staff to make sure they’re happy with how you’re doing, too.

The way you work can really change the way your company does!

How Can Strong Leaders Have a Positive Influence on Company Culture?

If you have ideas you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

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Matt Pavli
Matthew works in marketing for Anderson Hoare, boutique recruitment specialists based in Central London. Anderson Hoare are experts in the recruitment of PAs, EAs, secretaries and other office support staff in and around London. Matthew writes about all things related to recruitment as well as other topics such as marketing and sales tactics for businesses.
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