Privacy Policy
Privacy Policy
Last Updated: August 11, 2026
About Leaders (“About Leaders,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit AboutLeaders.com, purchase or participate in our leadership development programs, use our online learning services, request information or a demonstration, communicate with us, subscribe to our communications, or otherwise interact with About Leaders.
It also explains the privacy choices and rights that may be available to you under applicable privacy and data protection laws.
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through AboutLeaders.com and through our related products, programs, and services, including:
Ultimate Leader On-Demand programs;
live online leadership training;
onsite leadership programs and retreats;
executive coaching;
online learning and course participation;
demonstrations and consultations;
purchases and registrations;
account creation and administration;
contact and inquiry forms;
newsletters and marketing communications;
surveys, assessments, and feedback;
telephone and email communications; and
other interactions with About Leaders.
This Privacy Policy does not apply to websites, applications, or services independently operated by third parties, even when we link to them.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
Information You Provide to Us
We may collect information such as:
first and last name;
email address;
telephone number;
company or organization name;
job title or professional role;
billing or mailing address;
website address;
account information and login credentials;
program registration information;
course participation and completion information;
responses to surveys, assessments, or questionnaires;
messages, comments, and other communications you send to us;
information submitted through contact or demo-request forms;
customer-service requests;
testimonials, photographs, or other content you voluntarily provide;
marketing and communication preferences; and
other information you choose to provide.
Purchase and Transaction Information
When you purchase a program, product, or service, we may collect information relating to the transaction, including:
products or programs purchased;
transaction date;
billing information;
transaction identifiers;
payment status;
purchase history; and
information required for accounting, taxation, fraud prevention, and customer service.
Payment-card information is generally transmitted directly to our payment-processing providers. About Leaders does not intend to store complete credit-card numbers or card security codes on its own systems.
Information Collected Automatically
When you visit or use our website, certain information may be collected automatically, including:
Internet Protocol (IP) address;
browser type and version;
operating system;
device type;
device and browser identifiers;
approximate location derived from an IP address;
referring and exit pages;
pages visited;
links clicked;
date and time of visits;
time spent on pages;
website interaction information;
course or account activity;
cookie and similar technology identifiers; and
diagnostic, security, and performance information.
We may collect this information using cookies and similar technologies as described below.
3. Sources of Personal Information
We may obtain personal information:
directly from you;
automatically when you use our website or services;
from an employer or organization that registers participants for our programs;
from payment processors;
from service providers;
from analytics and technology providers;
from business partners;
from publicly available sources; and
from other sources where permitted by applicable law.
4. How We Use Personal Information
We may use personal information to:
provide our leadership programs, courses, products, and services;
create and administer user accounts;
register participants for programs;
process transactions and purchases;
provide access to online training;
deliver course materials and related services;
communicate about registrations, purchases, programs, or accounts;
respond to inquiries and demo requests;
provide customer service and technical support;
administer surveys, assessments, and feedback;
track course participation or completion;
personalize and improve the user experience;
improve our programs, website, services, and content;
analyze website usage and performance;
maintain the security and integrity of our systems;
prevent fraud, abuse, and unauthorized access;
troubleshoot technical problems;
maintain business and financial records;
comply with legal, regulatory, accounting, and tax requirements;
establish, exercise, or defend legal claims;
enforce agreements, terms, and policies;
communicate news, educational content, programs, and offers where permitted by law;
measure the effectiveness of our marketing; and
carry out other purposes disclosed to you when information is collected.
We may use aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, business planning, and other lawful purposes.
5. Legal Bases for Processing
Where applicable law requires us to identify a lawful basis for processing, including the General Data Protection Regulation (“GDPR”) and UK data protection law, we may rely on one or more of the following:
Performance of a Contract
We may process information when necessary to provide a product, course, program, or service you requested or to take steps at your request before entering into a contract.
Consent
We may rely on your consent for activities such as certain cookies, analytics, marketing, or other processing where consent is required by law.
When processing is based on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.
Legitimate Interests
We may process personal information when reasonably necessary for our legitimate business interests and when those interests are not overridden by your privacy rights and interests.
Examples include:
operating our business;
improving our services;
maintaining security;
preventing fraud;
providing customer support;
understanding use of our website and programs; and
marketing our services where permitted by law.
Legal Obligations
We may process personal information when necessary to comply with applicable law, regulations, legal process, tax obligations, court orders, or governmental requirements.
6. Cookies and Similar Technologies
About Leaders uses cookies and similar technologies to operate and protect our website, remember user preferences, understand website performance, and, with appropriate consent, support analytics and marketing activities.
We use WP Consent as our consent-management system.
Where consent is required by applicable law, WP Consent is configured to prevent non-essential cookies and related data-collection technologies from operating until the visitor has made the applicable consent choice.
Cookies and similar technologies may fall into categories such as:
Strictly Necessary
These technologies are required for essential website functions such as:
website security;
consent management;
session management;
account access;
checkout functionality; and
other services specifically requested by the visitor.
These technologies may operate without consent where permitted by law because they are necessary to provide the requested service.
Functional or Preference
These technologies remember choices or preferences that improve website functionality.
Analytics
Analytics technologies help us understand how visitors use the website, which pages are visited, and how the website performs.
Where consent is required, these technologies will not operate until the required permission has been granted.
Marketing and Advertising
Marketing technologies may be used to measure marketing effectiveness or, where applicable, provide advertising based on website interactions.
Where consent is required, these technologies will not operate until the required permission has been granted.
You may review or change your cookie preferences through the consent-management controls available on our website.
Withdrawing consent does not affect processing that occurred lawfully before the withdrawal.
7. Analytics
We may use analytics services, including Google Analytics and similar technologies, to understand website traffic, usage, and performance.
Information processed by analytics providers may include device information, browser information, website interactions, approximate location, IP-derived information, and identifiers associated with cookies or similar technologies.
Where applicable law requires consent for analytics technologies, those technologies are subject to our consent-management controls and will not operate until the required consent is provided.
8. Sale, Sharing, and Targeted Advertising
About Leaders does not sell personal information in the traditional sense of exchanging personal information for money.
Some U.S. privacy laws, however, define terms such as “sale,” “sharing,” or “targeted advertising” more broadly.
For example, the use of certain third-party advertising, analytics, or tracking technologies may be treated as a sale, sharing, or processing for targeted advertising under some state privacy laws, even when no money is exchanged for personal information.
Where such laws apply, you may have the right to opt out of:
sale of personal information;
sharing of personal information for cross-context behavioral advertising;
use of personal information for targeted advertising; and
certain forms of profiling.
You may exercise applicable choices through the privacy or consent controls provided on our website or by contacting us at:
9. Global Privacy Control and Universal Opt-Out Signals
Where required by applicable law, About Leaders recognizes qualifying browser-based universal opt-out preference signals, including Global Privacy Control (“GPC”).
When we receive a legally recognized universal opt-out signal, we will process the signal as required by applicable law with respect to covered sale, sharing, or targeted-advertising activities.
The effect of a universal opt-out signal may be limited to the browser, device, or account associated with that signal, depending on the technology involved and applicable legal requirements.
Traditional browser “Do Not Track” signals are different from legally recognized universal opt-out mechanisms and are not necessarily standardized.
10. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients for legitimate business purposes.
Service Providers and Processors
We may use third-party providers for services such as:
website hosting;
cloud infrastructure;
learning management and online course delivery;
payment processing;
email delivery;
customer relationship management;
scheduling;
analytics;
cybersecurity;
website maintenance;
communications;
accounting;
customer support; and
other operational services.
These providers may process information only as appropriate to provide services to us and subject to applicable contractual and legal obligations.
Payment Processors
Payment information may be processed directly by third-party payment processors.
Their handling of personal information is governed by their own privacy practices and applicable agreements.
Employers and Organizational Customers
When an employer, company, or other organization purchases training for its personnel, we may provide that organization with information reasonably necessary to administer the program, such as:
participant registration;
course access;
attendance;
completion status; or
program administration information.
We do not disclose confidential executive-coaching conversations or similarly confidential communications to an employer unless you authorize us to do so, we have clearly disclosed the practice, or disclosure is otherwise permitted or required by law.
Professional Advisers
We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.
Business Transactions
Personal information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction.
Legal and Safety Requirements
We may disclose personal information when we reasonably believe disclosure is necessary to:
comply with applicable law;
respond to valid legal process or governmental requests;
investigate fraud or unlawful activity;
protect our rights, property, or services;
protect users or other individuals;
enforce our contracts or policies; or
establish, exercise, or defend legal claims.
11. Sensitive Personal Information
Some privacy laws provide additional protections for information classified as “sensitive personal information,” “sensitive data,” or a similar term.
About Leaders does not intentionally request highly sensitive personal information through ordinary website interactions unless the information is reasonably necessary for a particular service.
Please do not provide information such as government identification numbers, financial account credentials, health records, precise geolocation, biometric information, or other highly sensitive information unless we specifically request it for a legitimate purpose.
If we process sensitive information in circumstances that require consent or provide a legal right to limit processing, we will comply with those requirements.
12. Data Retention
We retain personal information for only as long as reasonably necessary for the purposes for which it was collected and for legitimate legal or business purposes.
The appropriate retention period may depend on:
the type of information;
why it was collected;
the duration of our relationship with you;
contractual requirements;
financial and accounting requirements;
applicable laws;
security considerations;
dispute-resolution needs; and
applicable statutes of limitation.
When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or securely dispose of it.
13. Security
We maintain reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.
These measures may include access controls, secure hosting, software and security updates, authentication safeguards, encryption where appropriate, and other security practices.
No Internet transmission, website, or electronic storage system can be guaranteed to be completely secure.
You are responsible for protecting any username, password, or other credentials associated with your account.
If you believe your information or account may have been compromised, contact us promptly at [email protected].
14. International Data Transfers
About Leaders is based in the United States.
If you access our website or services from another country, your personal information may be transferred to and processed in the United States or in other countries where our service providers operate.
Privacy laws in those countries may differ from the laws in your country.
Where applicable data protection law requires safeguards for international transfers of personal information, we will use an appropriate lawful transfer mechanism.
Depending on the circumstances, these safeguards may include:
an adequacy decision;
Standard Contractual Clauses;
the UK International Data Transfer Agreement or UK Addendum;
an applicable recognized data-transfer framework;
contractual protections; or
another mechanism permitted by applicable law.
15. Your Privacy Rights
Depending on where you live and the privacy laws that apply, you may have some or all of the following rights:
to know whether we process your personal information;
to access personal information we maintain about you;
to obtain information about categories of personal information we collect, use, or disclose;
to correct inaccurate personal information;
to request deletion of personal information;
to obtain a portable copy of certain personal information;
to restrict certain processing;
to object to certain processing;
to withdraw consent;
to opt out of marketing communications;
to opt out of the sale of personal information;
to opt out of sharing personal information for cross-context behavioral advertising;
to opt out of targeted advertising;
to opt out of certain profiling or automated decision-making;
to limit certain uses of sensitive personal information;
to appeal certain decisions regarding privacy requests;
to complain about our handling of your personal information; and
to lodge a complaint with an appropriate governmental, privacy, or data protection authority.
The availability and scope of these rights depend on your jurisdiction and applicable law.
Certain exceptions may apply. For example, we may need to retain information to complete a transaction, comply with legal requirements, maintain security, detect fraud, or establish or defend legal claims.
We will not unlawfully discriminate against you because you exercised a privacy right.
16. Privacy Rights for Residents of U.S. States
A growing number of U.S. states provide residents with rights concerning personal information.
Where an applicable comprehensive state privacy law applies to About Leaders and to your personal information, we will honor the rights required by that law.
Depending on your state, these rights may include:
access;
confirmation of processing;
correction;
deletion;
portability;
opt-out of sale;
opt-out of sharing;
opt-out of targeted advertising;
opt-out of certain profiling;
restrictions relating to sensitive data;
withdrawal of consent; and
appeal of a denied privacy request.
Because privacy laws continue to develop, this section is intended to apply to residents of any U.S. state that provides applicable statutory privacy rights, whether the law is currently in effect or becomes applicable after this Privacy Policy is published.
Exercising Your Rights
To submit a privacy request, contact:
Please state that your message concerns a Privacy Request and describe the right you wish to exercise.
We may need to verify your identity before fulfilling certain requests.
We will request only the information reasonably necessary to verify and process your request.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require appropriate evidence of the agent's authority.
If applicable law provides a right to appeal our response, you may submit an appeal to [email protected] and identify the communication as a Privacy Appeal.
17. California Privacy Rights
If the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of your personal information, California residents may have additional rights.
Depending on applicability, these may include the right to:
know what categories and specific pieces of personal information we have collected;
know the categories of sources from which information was collected;
know our business or commercial purposes for collecting, selling, or sharing information;
know categories of third parties to whom information is disclosed;
access personal information;
correct inaccurate personal information;
delete personal information;
opt out of sale or sharing;
limit certain uses or disclosures of sensitive personal information; and
receive equal service and pricing when exercising privacy rights.
Categories of Personal Information
During the preceding 12 months, we may have collected categories of personal information such as:
identifiers;
customer-record information;
commercial information;
Internet or electronic network activity;
approximate geolocation information;
professional or employment-related information;
audio, electronic, visual, or similar information where voluntarily provided or generated through communications; and
inferences derived from information where applicable.
We collect these categories from the sources and for the purposes described elsewhere in this Privacy Policy.
We may disclose applicable categories to service providers, payment processors, technology providers, analytics providers, professional advisers, organizational customers, and other recipients described in this policy.
Sale and Sharing
We do not sell personal information in the traditional sense of exchanging personal information directly for money.
Certain uses of third-party analytics, advertising, or tracking technologies could nevertheless be considered “selling” or “sharing” under California law.
Where applicable, you may opt out through our consent and privacy controls or through qualifying opt-out preference signals such as Global Privacy Control.
We do not knowingly sell or share personal information of minors where affirmative authorization is required by applicable law.
18. European Economic Area
If the GDPR applies to our processing of your personal information, you may have rights including:
access to your personal information;
correction of inaccurate personal information;
erasure in certain circumstances;
restriction of processing;
objection to processing;
data portability;
withdrawal of consent; and
the right to lodge a complaint with an appropriate supervisory authority.
If we process information for direct marketing, you may object to that processing at any time.
When processing is based on legitimate interests, you may have a right to object based on your particular circumstances.
You may exercise your rights by contacting [email protected].
You may also complain to a supervisory authority in your country of residence, place of work, or place of an alleged infringement.
19. United Kingdom
If UK data protection law applies to our processing, including the UK GDPR, Data Protection Act 2018, and applicable amendments made by the Data (Use and Access) Act 2025, you may have rights concerning:
access;
correction;
deletion;
restriction;
objection;
portability;
withdrawal of consent;
certain automated decisions; and
complaints regarding the handling of your personal information.
Privacy and data-protection complaints may be submitted to:
We will handle applicable complaints in accordance with legally required procedures and response periods.
You may also have the right to lodge a complaint with the UK Information Commissioner’s Office.
20. Residents of Other Countries
Privacy and data-protection laws in other jurisdictions may provide additional rights.
Depending on where you reside and whether the applicable law applies to About Leaders, these may include rights under privacy or data protection laws in jurisdictions such as:
Canada;
Brazil;
Switzerland;
Australia;
New Zealand;
South Africa;
Japan;
South Korea;
Singapore;
India; and
other countries, states, provinces, or regions with applicable privacy legislation.
Where an applicable law provides rights beyond those described in this Privacy Policy, we will honor those rights as required.
You may contact [email protected] to make a privacy request.
21. Marketing Communications
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email or by contacting us.
After you opt out of promotional communications, we may continue to send messages that are necessary to:
administer an account;
complete a transaction;
provide a purchased program or service;
communicate important service information;
respond to your request; or
provide security, legal, or administrative notices.
Where applicable law requires prior consent for marketing communications, we will obtain that consent.
22. Automated Decision-Making and Profiling
About Leaders does not intend to use solely automated decision-making to make decisions about individuals that produce legal or similarly significant effects unless the practice is disclosed and permitted by applicable law.
If we begin using such processing in a manner that creates additional legal obligations, we will provide required disclosures and applicable choices.
23. Children's Privacy
About Leaders provides professional leadership development services intended for adults and workplace audiences.
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Our leadership programs generally are intended for adults.
If you believe a child has provided personal information to us inappropriately, please contact [email protected].
If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete the information.
Where applicable laws provide additional protections for teenagers or minors, we will comply with those requirements.
24. Third-Party Links and Services
Our website may contain links to third-party websites, platforms, applications, or services.
Those services operate independently from About Leaders and may have their own privacy practices.
About Leaders is not responsible for the privacy, security, content, or practices of independently operated third parties.
We encourage you to review the privacy policy of any third-party service before providing personal information.
25. Privacy Complaints
If you have a concern or complaint about how About Leaders collects, uses, protects, or otherwise handles your personal information, please contact:
Please include Privacy Complaint in the subject line and provide enough information for us to understand and investigate your concern.
We will acknowledge and respond to privacy complaints within the time required by applicable law and will take reasonable steps to investigate and address substantiated concerns.
Nothing in this section limits any right you may have to complain directly to an appropriate privacy regulator, attorney general, supervisory authority, or other governmental body.
26. Changes to This Privacy Policy
Privacy laws, technologies, and our services change over time.
We may update this Privacy Policy periodically to reflect changes in:
our business or services;
our technology;
our data practices;
applicable laws or regulations; or
regulatory guidance.
When we update this Privacy Policy, we will revise the Last Updated date at the top of the page.
If a change materially affects how we use personal information, we may provide additional notice or obtain consent where required by law.
We encourage you to review this Privacy Policy periodically.
27. Contact About Leaders
Questions, privacy requests, complaints, appeals, and other inquiries concerning this Privacy Policy may be directed to:
About Leaders
Website: AboutLeaders.com
Email: [email protected]
When contacting us about a privacy right, please include enough information for us to identify the nature of your request without providing unnecessary sensitive information.