Tim Costello

When pay goes up – or down – it is easy to consider the immediate impact of that change without thinking too much about the bigger picture. Although management teams may feel as though they have control over salaries, the decisions that are made are influenced by a host of factors, from rising demand to

Read More

Shahin Fard

E-A-T and SEO will be familiar to anyone in content marketing. Sadly, knowing the acronym – even knowing what it stands for – is not enough to keep you ahead of the ever-changing world of SEO. The days of low-quality, mass-produced content are nearly over, as increasingly sophisticated Google algorithms are able to differentiate between quick

Read More

George Dardenn

Maintaining employee engagement in a remote environment presents unique challenges and opportunities. It requires reinventing traditional management strategies and adapting to new modes of communication and collaboration. In the era of remote work, fostering a sense of connection and cultural coherence is essential to ensure productivity and employee satisfaction. This guide will delve into effective

Read More

Oleksandr Rohovnin

Convert Thought Leadership into an Uninterrupted Flow of Leads “If you build, they will come” – a deadly myth that spelled doom for thousands of businesses relying solely on the tech that never caught the eye of a broader public. To stand a chance in the ever-competitive digital landscape, you must tell them about you

Read More

Oleksandr Rohovnin

How To Make Angry Callers Happy and Convert More of Them ”It ain’t about how hard you hit – it’s about how you can get hit and keep moving forward,” Rocky Balboa Pardon me for romanticizing over-the-phone sales in the epigraph, but every live operator in a call-reliant business, whether B2B or B2C, knows that

Read More

Ron Whitaker

Are you guilty of setting goals that never seem achievable?  Do you feel overwhelmed and discouraged when trying to progress personally and professionally?  It’s time to discover the power of SMART goals.  What Does S.M.A.R.T. Stand For? In 1981, George Doran coined the SMART acronym, which stands for Specific, Measurable, Achievable, Relevant, and Time Bound.  Setting

Read More

George Dardenn

Making major capital investment decisions is one of the most important yet challenging aspects of running a successful business. Companies must carefully evaluate potential projects to determine if the expected returns justify the required investments. While there are several techniques available, net present value (NPV) analysis stands out as a crucial analytical tool for guiding

Read More

Kate Silverton

For business leaders, the main focus lies in the effective management of their day-to-day activities. But this can be difficult due to time constraints. Developers have taken advantage of this by creating some great software to help. All you need is your Macbook and a few free gigabytes (if you have problems with this, it is better

Read More

Costa Lamprou

In today’s time, when the corporate world has drastically shifted to remote working, onboarding new employees has turned into a challenge for HR professionals. It is essential that you, as an HR manager, have a proper strategy in place to make your new hires feel welcomed and a part of the organization. When you are

Read More

Lori Wade

Companies need to review their employees’ performance from time to time. It’s one of the most effective ways to identify what needs improvement and what’s working as it should. A review of employees’ performance also effectively communicates how team members perform per personal and organizational goals. According to ClearCompany, 43% of highly involved employees get

Read More