8 Tips for Writing Effective Emails as a Leader

By Bridgette Hernandez

Updated Over a Week Ago

Minute Read

Oceans of emails are sent every day, and if you are not cleaning yours out on a daily basis, it’s pretty easy to become overwhelmed.

So you scan through them, checking those to be deleted and saving those that are from friends or work colleagues. You may also save some from your bank, billing notices, and even some for which the subject line sounds interesting.

But make no mistake about it. You and everyone else on the planet with an email account is suffering from overload. And your emails to your team are housed within their overloads.

Many people are accessing their email via their phones. So if you want your emails opened, read, and understood, then there are several tips that will make that happen:

1. What’s Your Objective?

Just sending out emails to “keep in touch” is not a good thing. Your team members will tire of them, come to ignore them, and just move on with their tasks.

If you want to have “keep in touch” communications in order to build comradery and strong relationships, use video conferencing. It’s far more effective for that purpose.

Reserve your emails for work objectives – when you want everyone to understand the purpose and details of a new project, for example. If you do this, then your team will understand that when they receive an email from you, it is important.

Have only one objective for each email you send, and be certain that it is in the subject line. Also, make it clear you need a response, even if it’s just acknowledgment of the project. If you don’t want recipients to take some action or respond, the conversation belongs somewhere else.

Chad Grisham, HR Director for Studicus puts it this way, “We have a large team of writers and editors, all of whom are working on unique customers orders. Our department depends on them to communicate with us via text or email if they have specific questions. I reserve emails for big things – new policies, new tools, etc. My team knows that when an email arrives from me, it’s important.”

2. Brevity is Golden

No walls of text, please. People don’t want to take the time to read a long, involved email. If you must go over 300 words or so, provide a link or an attachment.

Your emails should contain only the most important information that you need to impart, so stick to only one subject, drive home its importance, and add those links and attachments for the details.

3. The Subject Line – Stress the Topic and Importance

People decide to open emails based on the sender and the subject line. Your subject line should tell your team members what the email is about. Stick to the topic of the message. They will understand what the email is about, and the subject line will be the way in which messages back and forth can be found at a later date.

If your subject line is something like, “Things we need to remember,” then no one will remember what that was about when they try to retrieve it. On the other hand, if your email says something like, “Important deadlines as of June 27th,” there is no mistaking what the subject is.

4. Every Word Counts

There is no need to waste words or a reader’s time with pleasantries. Instead, open the email body with a type of thesis statement – maybe 20 words or so, stating exactly what the message is about.

Then get right to the point with instructions and then a call to action.

5. Make it Snackable

Your recipients are in a hurry and, as a result of our digital world, quite impatient.

They prefer to skim materials rather than read paragraphs of content. Use visuals, bullet points, and, as mentioned earlier, links or attachments for further details.

6. Be Clear and Simple in Style

You are not writing an academic paper or preparing a report for shareholders. You are writing to your team and should have a personal relationship with them.

So, write like you are writing to a friend. Be as casual as possible and use simple vocabulary. No one wants to struggle with the meaning of words or terms.

7. Compose on a Non-Smart Phone Device

If you try to compose an email via your smartphone, you will have a hard time revising and editing it, something you will probably want to do.

Use a tablet or computer instead. Responses via phones are easier.

8. Consider When Email is Not Appropriate

There are times when a call or in-person conversation is just better, especially when there is a need for lots of give and take and lots of detail to iron out.

Skip the emails and use other conferencing tools that will allow immediate input and responses from multiple participants. Decisions that are made and issues that are resolved can then be reduced to writing and set out in an email.

Emails can also be pretty impersonal. So when you want to congratulate and reward your team members for a job well done, an email is probably not the best communication method.

Setting up individual phone calls or video conferencing personalize these types of communications, as they should be.

The Wrap

These eight tips should improve your use of email as a communication tool.

Remember that focusing on one message at a time, using email sparingly, crafting subject lines that signify importance, and keeping the message itself short and to the point will help to ensure that those emails get the attention they deserve.

How Can Leaders Improve Their Email Skills?

If you have ideas you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

Would you like to 
contribute a post?

Bridgette Hernandez on Instagram
Bridgette Hernandez
Bridgette Hernandez
Bridgette Hernandez holds a Master in Anthropology and is a frequent blogger and contributor at Supreme Dissertations. She is interested in writing and planning to publish her own book in the nearest future. The texts she writes are informative, based on qualitative research and nevertheless pleasant to read.
  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
    Brilliant Leadership Logo

    Improve Yourself & Your Team

    Get The Training Proven By 40,000+ Leaders