As a leader in the business world, you’ve worked hard to get to where you are.

Your colleagues and professional contacts know your track record for results.

But does the rest of the world?

When you meet someone new, whether they may be a potential client or collaborator, does your reputation precede you?

No matter how big your “footprint” is inside a company or an industry, your message can always reach more people. You can always benefit from being recognized and understood, before you even open your mouth to introduce yourself.

How can you do that? By writing a book.

The smartest business leaders we work with have discovered that leveraging a book to get their thoughts out there shines a bright light onto them that shows the world who they are and attracts the right people into their lives.

If you have something to say, getting published is one of the best ways to get your message in front of the people who need it most, regardless of how many books get sold or which bestseller lists you are on.

Looking at the stories of hundreds of business leaders we’ve worked with, there are three main ways that books help you get your ideas into the light, so you can attract the right people:

1. Let Your Authority, Credibility and Expertise Shine

How many colleagues of yours have written books? Probably not too many.

But what about the top professionals in your field? How many of them are published authors?

In many circles, a book is considered the new business card. But that isn’t the right comparison. You can go to Office Depot and get business cards. You can’t go to Office Depot and author a book.

Publishing a book takes courage. You can’t fake it. Once your ideas are out in the world, anyone who reads it can see whether you know what you’re talking about or not.

That’s why writing and publishing is such a rare and reliable signal of credibility and authority.

The other side of the coin of this risk is that you get much more credit for a good book than other forms of content.

When others know that you literally wrote the book on your topic, you’ll be seen as an authority before you even walk in the room.

2. Become A Media Favorite And Attract Attention For Your Craft

Everyone wants media coverage. But not everyone gets it.

On the flip side, there are journalists looking for experts to comment on topics.

And how do they know someone is an expert? Because they wrote the book. The experts are the ones who wrote the books. Commentators write blog posts.

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Once you’re a published author, media coverage becomes much easier to get.

Sometimes the media comes directly to you, but most often you’ll have to pitch them. Proactive pitches are far more likely to land when you have the credibility of having authored a book on the topic.

Beyond just the media, a book is often considered a new standard to get to the next level in your career.

It helps you to get past the gatekeepers who control access to areas of the areas you most want to enter: lecture halls, television studios, boardrooms, media pages, and special events.

3. Give The People Something To Say About You

Businesses have known for years that word of mouth is the best form of marketing. For business leaders, that is your reputation. When someone you trust tells you to trust someone, you listen and you trust them.

Anything that helps other people talk about you helps your reputation, and a book enables word of mouth.

Writing a book gives you the ability to determine exactly what kind of story people will tell about you. A good book causes people to repeat your terms, phrases, and ideas to other people.

This is especially true if the book you write is valuable to people and solves a specific problem (perhaps one you’ve spent your career solving).

People can’t help but share your solutions with someone else who has that problem. Why? Because that makes them look better.

Is It Time?

As a business leader, attention is the path towards better opportunities, a stronger professional brand, and greater credibility in the industry.

You’ve worked hard in your career, and you might imagine that writing a book will be just as challenging.

Fortunately, publishing doesn’t have to be as time-consuming or difficult as many believe. As business leaders, you understand the power of leveraging your team to achieve business results.

Why shouldn’t you leverage a team to create your book?

The point is this: If you believe a book – and the attention that comes with it – can contribute to your career growth, you owe it to yourself to find a way to make it happen.

Have You Published a Book?

If you have ideas that you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

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Zach Obront
Zach Obront is the co-founder of Scribe Writing, where he helps busy professionals write and publish their books.