73 percent of Millennials are willing to pay more for sustainable goods and services, according to a report by Nielsen. Millennials have grown up at a time when climate change has been at the forefront of national and international conversations, and knowing that they’ll likely be the first generation to feel its effects, many of them have made sustainability one of the main considerations in their financial decisions.

If you are a leader in a company that aims to appeal to Millennials and younger generations, it is important to show a real commitment to sustainability. Thankfully, there are many things you can do to reduce your company’s carbon footprint and significantly boost its eco-credentials. 

Start with an energy audit 

To learn more about how you can help your business become more eco-friendly, you can sign up for a business energy audit. To incentivize businesses to do so, most states have utility-sponsored programs that provide no-cost energy audits to help businesses update heating insulation, replace old light bulbs, seal leaky pipes and drafty cracks, and learn the energy ratings for their appliances.

For example, an energy audit may reveal that some of your appliances need to be replaced with new, energy-efficient ones. In such a case, the appliance updating recommendations made by the auditors may be subject to a partial or even full coverage by your state. 

Establish a recycling culture 

A great way to support mindfulness and sustainability within your workplace is by having a recycling program. From your workspaces to the kitchen, provide education on how to dispose of waste responsibly through clear signs on designated waste stations. This will ensure that employees can easily distinguish between which items belong in the compost, recycling, and trash bin.

Another great way to encourage people to recycle more is by using recycled products in your business. For instance, you can switch to post-consumer waste products such as packaging, printing paper, napkins, and toilet paper. Similarly, you can reduce the carbon footprint of your construction projects by using recycled construction materials. For example, when redesigning your workplace, you can save a few trees by using newspaper wood instead of regular wood. 

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Power your business with solar energy 

Over the last two decades, solar has become the cheapest and most abundant form of energy in the US. The cost of solar energy has gone down significantly as the government and private sector works together to encourage more public use of renewable energy.

If you want to install solar panels in your business, your project will be granted a federal tax credit of up to 30 percent, and other state-based reward programs and incentives will cover some of the remaining costs. Some states may even allow you to sell your excess energy to local utilities, giving your business an extra revenue stream. 

If you want to be part of the solution to the environmental crisis, you must implement more green processes aimed at boosting efficiency and reducing waste in your business. Making your company more eco-friendly will be good for the environment, your reputation, and ultimately your bottom line.

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Sally Keys
Sally is a freelance writer who gave up a successful career in HR to become a work-from-home mum running her own business. She operates a strict daily schedule, often getting a lot of her work done before the kids get up, and enjoys getting out of the home to walk her pet Labrador, Rosie.
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