Why Authenticity is Essential for Personal Branding

By Jade Parker

Updated Over a Week Ago

Minute Read

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The world is crowded with all sorts of brands. It is literally impossible to count them all.

It is evident that people who want to create a personal brand have to be wise enough to distinguish themselves from their competitors.

It’s not worth the effort if your brand ends up being pretty much the same as everyone else’s.

That’s why you need to differentiate and prove your authenticity.

How to Build a Personal Brand

People will always notice the tallest guy in the room. People who differ from others will always be noticed first.

This doesn’t mean that only super-skilled individuals can make a difference. On the contrary, it’s about showing that there are many ways to express your uniqueness and authenticity, regardless of skills or expertise.

Self-branding is crucial because over 90% of purchasers believe people more than they believe in companies. And if your personal brand is unique or exceptional, chances are you’ll end up attracting more buyers.

Each brand is based on certain values. The more personalized and memorable the values, the more influence your brand will gain.

Try to make clear your attitude, what you represent, and your life motto.

If you are fun by nature, don’t act too seriously and formally because it will come across as fake. Instead, try to emphasize your bright side and show it through communication.

Create integrated self-promotion based on your core values. For example, life is good, and I enjoy living it! The art of writing is still essential for brand perception.

Authentic Means Being Extraordinary

When you offer something that’s unique and premium, people are willing to pay for it.

So you have to think about differentiation. It’s a critical element of your brand.

You see it all the time in products like Starbucks. You pay a lot of money for a simple cup of coffee. But it is instantly recognizable and something that is unique to Starbucks and its branding. Try to think about yourself and the brand you represent in the same terms.

One of the best ways to differentiate is to make two lists. One list will consist of features common to both you and your peers and competitors. You may be the same generation, have the same academic background, or have similar work experience.

The second list will serve to detect elements that make your brand different from others.

When you think about it for a while, you’ll notice that those elements come from your life experiences and personal characteristics. Maybe you speak three languages, or you used to live in four countries. You could be a former chess champion or an amateur pianist.

Once you’ve done that, ask yourself what feature is compelling to your audience. What will make them relate to you easier? If you answer these questions correctly, you’ll be on the path to success.

Make an Impression

If you put your uniqueness in front, your target audience will probably have a great first impression of your brand.

Don’t forget that first impressions are crucial when it comes to making decisions about companies or individuals. So you should make a more personalized presentation of your brand.

Studies have proved that non-verbal communication accounts for 55% of positive reactions, while the tone of your voice (38%) can also attract many people. This means that you must be prepared for the presentation.

Speak wisely but pay attention to the way you present yourself. Let your authenticity shine. Additionally, don’t think of yourself as a business. Think of yourself as the person and the brand that comes out of it.

Final Remarks

Personal branding is a modern way of making an influence in the business world. However, many individuals don’t understand the importance of the word “personal” in this phrase.

If you want to make an impact and create a powerful brand, you need to prove that you are unique and authentic.

Let your personality fly freely and show your audience that you are the one who they can look up to. That’s the true essence of a well-developed personal brand.

How Can Leaders Work on Personal Branding?

If you have ideas you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

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Jade Parker
Jade Parker
Jade Parker is an experienced marketing specialist who enjoys occasional blogging adventures. Jade is an expert in communications and loves to advise on brand management at assignment masters. Currently, she spends a lot of time analyzing modern trends in personal branding.
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