Speaking Techniques

Being a leader means motivating other people and generating enthusiasm in order to achieve goals. To become a leader, it is important to learn the art of communication, as it is a significant element of relationship-building.

Believe it or not, the percentage of people who suffer from speech anxiety is 74%.  Obviously, some leaders have a fear of public speech, but they do their best to overcome it. True leaders need to not only speak in public, but how to grab their audience’s attention as well.

If being a true leader is right for you, you need to learn these five speaking techniques that all leaders should know and use:

1. Appeal to Your Audience

If you are a true leader, you know your audience’s needs and put them first. This means that you do your best to create an interesting and informative speech and don’t forget about an individual approach. For example, one of the best ways to succeed is to use people’s names when you interact with them.

Dale Carnegie once said, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

As you may already be aware, sociologists and psychologists claim that an individual approach is the best way to grab your audience’s attention, so don’t hesitate to appeal to the audience.


2.  Nonverbal Communication

If your speech is logical, savvy, and well-organized, that’s great. However, it is not enough to keep your audience focused. Communication consists of two parts, verbal and nonverbal elements. Obviously, your words matter, but nonverbal communication is important, too.

Elements of nonverbal communication

  • Appearance
  • Gestures
  • Emotions
  • Body positions
  • Eye contact

Don’t just focus on your speech; start practicing nonverbal communication

3. Add Actionable Examples

When it comes to an important topic, people crave actionable examples. It is always better to have multiple examples to prove your point of view. No matter what types of examples you have, whether personal stories, images, or best practices, you need to use the most relevant and actionable ones. If you want to deliver a good speech, add examples about which your audience feels confident.

4. Emphasize Key Moments

No matter how good a speaker you are, most people can’t stay focused for a whole speech. Thus, there are several ways to attract your audience’s attention and emphasize an important point:

  • Take a pause:

If you want to help your audience understand you, take a pause and keep silent for several seconds.

  • Call it out:

You can emphasize the importance of a particular point by using phrases such as ‘now, listen’, ‘listen closely’, ‘it is important’, etc.

  • Change the volume:

Speak louder or start whispering to attract their attention.

  • Establish eye contact:

While talking about something important, stay in front of your audience, looking into their eyes

5. Hook Your Audience

If you want to impact your audience, you need to provoke them to discuss your material even after your speech. Thus, you need to hook them in one of the following ways:

  • Add a call to action:

Ask people to react and give their feedback. Don’t forget to listen to every person who wants to tell you something.

  • Intrigue people with your plans:

Tell something interesting about your future plans that might be important to your audience.

  • Organize a closed meeting:

Invite people to discuss all aspects of your speech.


Leaders should have strong communication skills to persuade people and keep them interested. Of course, if you know your speaking techniques, that’s great. However, it is not enough to become a true leader.

You should keep on honing your speaking techniques skills. So, as soon as you’re ready to improve your leadership skills, you’re welcome to find out more at this list of MOOCs about leadership.

What Speaking Techniques Should Leaders Know?

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Andrew Howe
Andrew Howe is a student who runs AdverbLess to help people improve their writing skills. Andrew dreams of becoming a true leader. Follow him on Google+ or contact via email: [email protected]