Building Your Leadership Strategy: Identifying SMART Goals and Objectives

Updated Over a Week Ago



Being a good leader requires efficient decision-making skills that allow you to keep your team together. While this may sound like a given, it’s difficult to develop the necessary cognitive skills in motivating others.

Building an effective leadership strategy involves being able to differentiate and prioritize your aims, goals, targets, and objectives.

Want to lead to succeed?

Here are three ways to start on your leadership journey:

1.  Set Short-term and Long-term Goals

Goals are different from objectives in that the former is the bigger picture, the overarching end you want to achieve through several means. The latter, on the other hand, are more specific results you get from the goals you set. They’re more concrete than abstract.

When it comes to setting goals, you need to think both long-term and short-term. A short-term goal would be something you can achieve in a relatively brief time span compared to a long-term one.

For instance, a short-term goal for team-building would be to establish rapport and open communication with each member. A long-term outlook in the same vein would be to mobilize these individuals and increase their synergy for increased productivity.

2. Look Forward to Achievable Objectives

Leaders need a more focused and specific mindset in envisioning what they want to achieve. That said, one of the most effective and popular identified ways to formulate achievable objectives is the SMART method.

The SMART method is an acronym which stands for Specific, Measurable, Attainable, Realistic, and Timely objectives.

Unlike goals, which seem far-off, SMART objectives focus on initiating action.

Take your goal of “Improve team synergy” as an example. Using the SMART method, we break down its underlying objectives into the following:

  • Members must be able to work without supervision and turn in output fitting of the company standards within the given deadline
  • Established peer review should boost each individual’s performance rather than promote competition

Looking at these, you can see that the objectives that followed were very specific. Their progress could be observed through standards which had been pointed out in the same statements.

In the examples, the set standards were a team being able to turn in acceptable output through joint effort. As a leader, you can keep track of these visible markers when you look back on your objectives.

3. Start Planning


Once you’ve determined your goals and objectives, it’s time to lay out a solid strategy. Among all three, this one needs to be the most specific and thought-out.

Fortunately, it’s largely based on your objectives. You can further specify each point from there. Look at each objective and ask yourself, “How?”

Let’s go back to the initial example of members being able to achieve tasks efficiently with minimal supervision. Ask yourself how you get to that point.

In this situation, you can provide the following tactics:

  • Encourage authentic team relationships through team building activities
  • Let them engage with each other’s ideas through brainstorming sessions and meetings

Set the Bar High

Whether you’re planning to start small or dream big, your primary function as a leader is to formulate a concrete working strategy. But make sure this comes after envisioning specific goals and objectives. As the leaders from Scholaradvisor say, keep in mind that each has to be believable and achievable.

Don’t set the bar too high or too low. Gauge you and your team’s capacity to attain a certain level at the moment before drafting up any plans. Think and act SMART to maximize your leadership capabilities.

How Do You Set Goals and Objectives?

If you have ideas that you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

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Stacey Marone
Stacey Marone
Stacey Marone is a freelance writer and advisor who helps individuals and organizations get better result in leadership. In her free time she also does volunteering work and organizes some activities for children. You can follow her on twitter.
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