One technique in public speaking is the straight lecture speech in which you just stand before the people and start speaking.

Such speaking will look dry like an afternoon post-lunch classroom session. But when you use ‘bells and whistles’ and polish your speech with interesting additions, it can be a great way to connect people.

Several techniques can be followed to make a powerful and effective public speech which can deliver the right message to the audience:

1. Sales Pitch

Most public speeches are aimed at selling something, be it a product, company, or politician. So a killer speech must be carefully prepared so as to persuade and make the people think and change their mind.

Starting the speech with a joke can leave a positive impression in people. Of course, figures like data, company details, and dialectical arguments must also be included in the speech.

2. Audio and Visuals

Effective public speaking must have audio and visual aids to support the speech. It will also be more impressive and will reach the minds and hearts of many.

Further, every possible marketing tool from pie charts to customer testimonials can be used to support the speech and to sell the product or service. The impression left by various audio and visual tools alongside your speech can reach people’s hearts more easily.

Related Articles: 7 Reasons Why Public Speaking Is Essential for Business Leaders

3. Anecdotes and Reverse Logic

Another important technique that can be used in public speaking is the anecdotal and reverse logic techniques. An effective speech will not just follow one particular technique. It must be a mixture of various techniques. Whatever the technique you use, the point you are trying to make must be successfully delivered.

Related:  Leadership Accountability: CEOs and Earnings Calls

Good speakers can make a negative point look positive and vice versa. Thus speakers must be flexible and adapt their techniques to the audience and atmosphere.

4. Adapt to the Audience

Bruce Lee once said that someone should be ‘like water’ while fighting. What he meant was that one should be always flexible and change their form according to the opponent. The same holds true for public speaking techniques.

The speaker must be capable of changing their technique to reach the listener. So identifying the type of audience before you, and then choosing the right techniques to suit that particular audience, is imperative for public speaking.

Which Techniques Should Leaders Use For Public Speaking?

If you have ideas you feel like sharing that might be helpful to readers, share them in the comments section below. Thanks!

Would you like to contribute a post?

Karl Scott
I'm a Corporate Communicator and I love ideation and exploring what's possible. My broad range of experience in public relations and corporate communications, sales, and business operations in a range of industries have provided me with a solid grounding in not only marketing but many other aspects of what it takes for business success.