How many leaders can you name who have published a book?
With barriers to entry reduced dramatically by on-demand electronic publishing, establishing your leadership credibility by becoming a published author is simpler than ever.
But how can publishing a book further your career and credibility?
Why It Makes Sense to Publish a Book
Think about it: You have a lot of valuable knowledge packed inside your head. Why not put it on paper?
Publishing a book can position you as a thought leader in your industry, make you a sought-after speaker and presenter, and reap benefits beyond mere profits.
Before you make the leap, though, here are a few things to consider:
- Do you have in-depth knowledge of the subject?
- Is the topic one that is in high demand? Is there an audience for your subject matter?
- Will your material be targeted to a tight, defined niche or be beneficial to a broader audience? Get a solid picture of who your reader is, and write as though you’re speaking to that person directly.
- Do you have content you’ve already created that you can use as a jumping-off point?
- Are there other experts in your field you can consult for deeper insights?
- Do you have access to a potential audience to serve as a focus group to make sure your content is relevant throughout the process?
If you have deep knowledge of a subject that there’s a broad audience for, you’re onto a good idea that could catapult your career to the next level.
Book Publishing Helps You Build Public Speaking Skills
Leaders who have published books often become sought-after public speakers, so you’ll be opening the door to other opportunities that could boost your income and continue to add to your credibility.
Keynote speakers at industry conferences and events command high fees, sometimes reaching tens of thousands of dollars for a single event.
Publishing a book is more than just arbitrarily writing down a flow of thoughts on a given subject. You’ll be re-hashing your content, going through multiple rounds of editing, and refining your messaging as you go.
That means you’ll develop a clear mindset on how to present complex subject matter, providing a solid framework for delivering similar material to a live audience.
You’ll know the material inside and out after spending months focused on the content of your book.
Self-Publishing Reduces Barriers and Boosts Profits
When you work with a publisher, there are a number of disadvantages.
First, you’ll be looking at a far better royalty. Not to mention, traditional publishing is quickly going by the wayside as the profits just aren’t there.
Fewer people are buying print editions when they can get electronic books cheaper and in a more portable format than standard books.
Advantages to Self-publishing Beyond Royalties:Price control
When working with traditional publishing houses, they set the price for your book. This limits how much money you can make, especially given that you’ll be taking a significantly lower cut.
1. Editorial Control
Self-publishing gives you total control over your own content. You don’t have to deal with sending multiple revisions back and forth to an editor. But it’s a good idea to get a professional editor’s input before you put your book on the market.
2. Ongoing Analytics
When you self-publish, you have access to sales figures and customer data at your fingertips, anytime you need it. The traditional publishing route typically only provides you with bi-annual royalty statements.
3. Shorter Time to Market
Self-publishing allows leaders like you to get their products to market much more quickly, especially if you’re going the electronic route.
Traditional publishers can take months to get your book on the shelves. Self-publishing reduces that time to about a week once your content is finalized and edited.
4. Easy Revisions
Self-publishers typically use on-demand printing services or electronic formats to deliver their products to consumers.
If you go the traditional publishing route, you’ll end up with thousands of copies already in print.
Should you discover an error after publishing, there’s no way to go back and change the already-printed copies.
5. Marketing Control
Self-publishing removes all the restrictions that are sometimes associated with traditional publishers. You have total control over your own marketing plan.
You can secure placements in bookstores across the country, decide whether you’re going to issue re seller rights to specific organizations and other entities and pretty much anything you want.
Basically, you’re in charge, and you don’t have to answer to anyone, but you still get all the credibility that comes along with being a published author.
If you’ve decided that you have enough valuable expertise to offer, and the bandwidth to produce the amount of content necessary to create a book, go for it.
If you’re ready to skyrocket your career, interested in supplementing your income with consulting gigs or speaking engagements, or you simply want to be able to charge existing clients more, publishing a book can help you accomplish those goals.
With barriers to entry practically eliminated by self-publishing, there’s really no compelling reason to prevent anyone from publishing their own book.
Have You Published a Book?
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